João de Matos, owner of Plataforma, the most celebrated steakhouse in Manhattan, NYC and the founder of Brazilian Day event, was in the main cabins of the Rio de Janeiro carnival. www.plataformaonline.com
http://carnetdubal.blogspot.com.br/2017/03/joao-de-matos-tony-garrido-fernanda-liz.html
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Fernanda Liz and her boyfriend Flávio Sarahyba and João de Matos (Churrascaria Plataforma, Manhattan, New York)
In the Carioca animation, João de Matos with Tony Garrido, singer and composer)- Photos by Antonio Salani
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João de Matos: Determination ... Competence and Talent. The entrepreneur João de Matos, born in the Brás district, son of European immigrants - Portuguese father and Italian mother, tried his luck in America in 1964 and became one of the main Brazilian entrepreneurs on American soil, creating, President of Brazilian Day in New York. This event, held in the largest city in the world, which gathers more than 1.5 million people on 46th Street (Litlle Brazil) with 6th Avenue, is considered the biggest Brazilian party outside the country.
But to get there, João de Matos who came to the United States with a purpose, ended up staying in the country until today. "My life story is quite simple and without many secrets.
I had a dream that I pursued with great determination. I wanted to come to America to buy a Ford Mustang, the car of the time that had been released for export. Months later, the law changed and I was forced to stay and many things were happening. As they say in America, I was in the right place at the right time and searching for the right thing. To win in life and to get somewhere I believe, that first of all it takes a lot of honesty in your attitudes, knowing what you want, dedication and a certain dosage of luck, and I found all of this, "he confided.
The professional career began to take off when João de Matos decided to concentrate his efforts in the area of tourism. In 1973, he founded the Brazilian American Cultural Center Group (BACC) along with his brother Francisco. He set up a central office in New York and opened a number of offices in New Jersey, Port Chester, Boston and Miami, and also started operations in Brazil: Rio de Janeiro and São Paulo. The group also created the Brazilian Vacation Center and Brazilian Travel Service, dedicated exclusively to tourism to Brazil.
The group specializes in regular and ecological tourism, operating throughout South America as a market leader. His efforts today are concentrated in his restaurants, Plataforma Restaurant, Tribeca Restaurant and Riodizio Restaurant, successfully acclaimed by specialized critics as places of international standard.
Joao de Matos, an assumed workholic, is also the publisher of The Brasilians newspaper, the oldest and most traditional bilingual vehicle that circulates, uninterruptedly, for 34 years.
Brazilian Day
The largest annual outdoor party and most awaited by the Brazilian community in the United States, is held in commemoration of the independence of Brazil and takes place on the first Sunday of September. This event has been a huge showcase for the promotion of Brazilian artists.
"It all started with a small street party and as soon as I bought The Brasilians, I bet on the idea of investing big in Brazil and the potential of the Brazilians who live, work and fight in this country. At the beginning it was very difficult, a lot of work and a lot of investment. Today Brazilian Day as the biggest ethnic event in New York shows that it is worth believing in this project. The fashion has picked up and there are already Brazilian days around the world (London - England / Tokyo - Japan / Toronto - Canada / Luanda - Angola / Miami - USA and Lisbon - Portugal), which makes me very proud and sad at the same time, For not giving credit to New York where it all began, because in various parts of the world people believed and followed my dream, "he says.
Platform's team archive
In 2010, Brazilian Day celebrated its 26th birthday, celebrating the date in style with singer Margareth Menezes, singer Carlinhos Brown and duo Zezé Di Camargo & Luciano. In the previous years they participated: Lulu Santos, Daniela Mercury, Ivete Sangalo, Calypso, Jota Quest, Bruno & Marrone, Sandy & Jr, Chitãozinho & Xororó, Araketu, Skank, Timbalada, Alcione, Elba Ramalho, Leonardo, Victor & Léo, among others .
Since 2002 the party has the partnership of Globo International Network in the dissemination of the party. "With the arrival of TV Globo Internacional in the US, its board of directors saw that Brazilian Day could be a great partnership for the dissemination of the international channel in the Brazilian community.
We have a partnership agreement, but one thing that makes it clear, I am the sole owner and owner of Brazilian Day. As a visionary, a futurist, I listen a lot to my team and we are looking for spaces for the spread of Brazil.
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Fernanda Liz and her boyfriend Flávio Sarahyba and João de Matos (Churrascaria Plataforma, Manhattan, New York)
In the Carioca animation, João de Matos with Tony Garrido, singer and composer)- Photos by Antonio Salani
+++
João de Matos: Determination ... Competence and Talent. The entrepreneur João de Matos, born in the Brás district, son of European immigrants - Portuguese father and Italian mother, tried his luck in America in 1964 and became one of the main Brazilian entrepreneurs on American soil, creating, President of Brazilian Day in New York. This event, held in the largest city in the world, which gathers more than 1.5 million people on 46th Street (Litlle Brazil) with 6th Avenue, is considered the biggest Brazilian party outside the country.
But to get there, João de Matos who came to the United States with a purpose, ended up staying in the country until today. "My life story is quite simple and without many secrets.
I had a dream that I pursued with great determination. I wanted to come to America to buy a Ford Mustang, the car of the time that had been released for export. Months later, the law changed and I was forced to stay and many things were happening. As they say in America, I was in the right place at the right time and searching for the right thing. To win in life and to get somewhere I believe, that first of all it takes a lot of honesty in your attitudes, knowing what you want, dedication and a certain dosage of luck, and I found all of this, "he confided.
The professional career began to take off when João de Matos decided to concentrate his efforts in the area of tourism. In 1973, he founded the Brazilian American Cultural Center Group (BACC) along with his brother Francisco. He set up a central office in New York and opened a number of offices in New Jersey, Port Chester, Boston and Miami, and also started operations in Brazil: Rio de Janeiro and São Paulo. The group also created the Brazilian Vacation Center and Brazilian Travel Service, dedicated exclusively to tourism to Brazil.
Joao de Matos, an assumed workholic, is also the publisher of The Brasilians newspaper, the oldest and most traditional bilingual vehicle that circulates, uninterruptedly, for 34 years.
Brazilian Day
The largest annual outdoor party and most awaited by the Brazilian community in the United States, is held in commemoration of the independence of Brazil and takes place on the first Sunday of September. This event has been a huge showcase for the promotion of Brazilian artists.
"It all started with a small street party and as soon as I bought The Brasilians, I bet on the idea of investing big in Brazil and the potential of the Brazilians who live, work and fight in this country. At the beginning it was very difficult, a lot of work and a lot of investment. Today Brazilian Day as the biggest ethnic event in New York shows that it is worth believing in this project. The fashion has picked up and there are already Brazilian days around the world (London - England / Tokyo - Japan / Toronto - Canada / Luanda - Angola / Miami - USA and Lisbon - Portugal), which makes me very proud and sad at the same time, For not giving credit to New York where it all began, because in various parts of the world people believed and followed my dream, "he says.
Platform's team archive
In 2010, Brazilian Day celebrated its 26th birthday, celebrating the date in style with singer Margareth Menezes, singer Carlinhos Brown and duo Zezé Di Camargo & Luciano. In the previous years they participated: Lulu Santos, Daniela Mercury, Ivete Sangalo, Calypso, Jota Quest, Bruno & Marrone, Sandy & Jr, Chitãozinho & Xororó, Araketu, Skank, Timbalada, Alcione, Elba Ramalho, Leonardo, Victor & Léo, among others .
Since 2002 the party has the partnership of Globo International Network in the dissemination of the party. "With the arrival of TV Globo Internacional in the US, its board of directors saw that Brazilian Day could be a great partnership for the dissemination of the international channel in the Brazilian community.
We have a partnership agreement, but one thing that makes it clear, I am the sole owner and owner of Brazilian Day. As a visionary, a futurist, I listen a lot to my team and we are looking for spaces for the spread of Brazil.
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